Case Studies / Centro

Induction video

Case Study

Our brief was to produce a video that would serve as an induction tool for new staff, as well as setting out Centro’s five-year plan for all current staff and stakeholders. We created a strong visual style to help engage their audience with the key messages and cast a family who featured as a visual thread running throughout the film. We then created a shorter version without voiceover and supported by graphics to loop on plasma screens across the organisation.