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	<title>Gas Street Works &#187; Health</title>
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	<link>http://www.gasstreetworks.com</link>
	<description>We are a UK-based digital agency specialising in communication through video, interactive media, motion graphics and websites.</description>
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		<title>Planning your pregnancy</title>
		<link>http://www.gasstreetworks.com/video/planning-your-pregnancy/</link>
		<comments>http://www.gasstreetworks.com/video/planning-your-pregnancy/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 09:25:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_Jan/?p=292</guid>
		<description><![CDATA[Gas Street Works originally produced a ‘Planning Your Pregnancy’ DVD for Dudley Primary Care Trust. The film was divided into three chapters – The Pregnancy, The Birth and Postnatal Aftercare. The project was dubbed into a number of foreign languages including BSL, Gujrati and Urdu, and was highly successful in disseminating information on maternity services [...]]]></description>
			<content:encoded><![CDATA[<p>Gas Street Works originally produced a ‘Planning Your Pregnancy’ DVD for Dudley Primary Care Trust. The film was divided into three chapters – The Pregnancy, The Birth and Postnatal Aftercare. The project was dubbed into a number of foreign languages including BSL, Gujrati and Urdu, and was highly successful in disseminating information on maternity services to the local community.</p>
<p>Earlier this year, Telford and Wrekin Primary Care Trust approached Gas Street Works to produce a maternity DVD for its own community. Funding was not available to produce a completely bespoke product, so after reaching a licensing agreement with Dudley PCT, we made a film which largely comprised repurposed footage from the previous project.</p>
<p>We used one extra filming day to capture footage and recorded a new voiceover – both of which helped to customise the film and give it a local feel. We translated the new voiceover film into several languages and BSL (shown above), making the resource accessible to a large multicultural local audience.</p>
<p>The approach used for this project meant that the Trust could produce a valuable resource at a fraction of the cost that would be required otherwise.</p>
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		<title>Empowering for Health</title>
		<link>http://www.gasstreetworks.com/video/empowering-for-health/</link>
		<comments>http://www.gasstreetworks.com/video/empowering-for-health/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 09:38:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_Jan/?p=295</guid>
		<description><![CDATA[The Empowering for Health training programme is provided to a wide range of professionals working in frontline services to ensure that staff have the fundamental skills required to facilitate behavioural change. We were asked to produce a film which brought this subject to life and demonstrated how empathy, warmth, effective listening and awareness can significantly [...]]]></description>
			<content:encoded><![CDATA[<p>The Empowering for Health training programme is provided to a wide range of professionals working in frontline services to ensure that staff have the fundamental skills required to facilitate behavioural change.</p>
<p>We were asked to produce a film which brought this subject to life and demonstrated how empathy, warmth, effective listening and awareness can significantly increase the effectiveness of engagement with the public.</p>
<p>To achieve this, we filmed two scenarios involving actors sourced by the client. The idea was to show how the contrast in approach between an effective and ineffective smoking cessation session with a member of the public. The excerpt above shows the first session, however if you’re interested in seeing the second session, please get in touch.</p>
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		<title>Tobacco or Health</title>
		<link>http://www.gasstreetworks.com/slider/tobacco-or-health/</link>
		<comments>http://www.gasstreetworks.com/slider/tobacco-or-health/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:54:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Slider]]></category>
		<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

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		<description><![CDATA[A powerful stop-smoking campaign film targeted at young people. Produced for an NHS Trust to drive home the dangers of smoking in an engaging style to a media savvy generation. This film aims to bring the a city&#8217;s statistical data about the negative effects of smoking to life, whilst building in maximum flexibility for presentation/delivery. [...]]]></description>
			<content:encoded><![CDATA[<p>A powerful stop-smoking campaign film targeted at young people. Produced for an NHS Trust to drive home the dangers of smoking in an engaging style to a media savvy generation.</p>
<p>This film aims to bring the a city&#8217;s statistical data about the negative effects of smoking to life, whilst building in maximum flexibility for presentation/delivery.</p>
<p>The outcome is a 20 minute dynamic motion graphics, voiceover-driven presentation featuring video components to communicate key data and the messages of Smoke Free Birmingham Tobacco or Health strategy. The presentation can be delivered as a 20 minute linear presentation with or without voiceover, as well as being broken into main sections which can be delivered separately.</p>
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		<title>From Milk To Meals</title>
		<link>http://www.gasstreetworks.com/video/from-milk-to-meals/</link>
		<comments>http://www.gasstreetworks.com/video/from-milk-to-meals/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 13:13:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_WP/?p=114</guid>
		<description><![CDATA[The Heart of Birmingham Teaching Primary Care Trust approached Gas Street Works to produce a DVD through which they could educate mothers and families about how best to wean babies from milk to other liquids and solid foods. This 18 minute video provides a powerful audiovisual resource to help the Health Visiting teams achieve these [...]]]></description>
			<content:encoded><![CDATA[<p>The Heart of Birmingham Teaching Primary Care Trust approached Gas Street Works to produce a DVD through which they could educate mothers and families about how best to wean babies from milk to other liquids and solid foods.</p>
<p>This 18 minute video provides a powerful audiovisual resource to help the  Health Visiting teams achieve these improvements in diet, infant nutrition and weaning practices amongst its families.</p>
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		<title>The Health Exchange</title>
		<link>http://www.gasstreetworks.com/video/the-health-exchange/</link>
		<comments>http://www.gasstreetworks.com/video/the-health-exchange/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 13:28:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_WP/?p=116</guid>
		<description><![CDATA[The Health Exchange, as part of a wider initiative to address health inequalities, identified hairdressers, beauticians and barbers as gatekeepers to hard-to-reach ethnic miniorities and lifestyle groups within deprived areas (ie. those that are willing to spend money on their look but equally engage in excessive drinking, unhealthy eating, smoking and drug use). Working with [...]]]></description>
			<content:encoded><![CDATA[<p>The Health Exchange, as part of a wider initiative to address health inequalities, identified hairdressers, beauticians and barbers as gatekeepers to hard-to-reach ethnic miniorities and lifestyle groups within deprived areas (ie. those that are willing to spend money on their look but equally engage in excessive drinking, unhealthy eating, smoking and drug use).</p>
<p>Working with a small sample group of hairdressers/beauticians, we came up with an engaging creative concept which used animated characters to deliver key health and lifestyle messages. The messages were built into a sample interactions between the characters to demonstrate the kinds of conversations they could have with their customers. We ensured that the film was scripted to communicate information in a way that it could be easily remembered and passed on.</p>
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		<title>Time is Brain</title>
		<link>http://www.gasstreetworks.com/video/time-is-brain/</link>
		<comments>http://www.gasstreetworks.com/video/time-is-brain/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 16:29:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_WP/?p=133</guid>
		<description><![CDATA[West Midlands Ambulance Service NHS Trust is recognised as one of the highest performing regional Trusts in the country. Last year, the organisation commissioned Gas Street Works to produce a DVD aimed at ambulance staff, with the aim of ensuring that suspected acute stroke patients received rapid and effective treatment of using the FAST test [...]]]></description>
			<content:encoded><![CDATA[<p>West Midlands Ambulance Service NHS Trust is recognised as one of the highest performing regional Trusts in the country.</p>
<p>Last year, the organisation commissioned Gas Street Works to produce a DVD aimed at ambulance staff, with the aim of ensuring that suspected acute stroke patients received rapid and effective treatment of using the FAST test (Face, Arms and Speech – Test all three).</p>
<p>The DVD offered a reconstruction of the FAST test (chapter shown above) with a suspected stroke victim, an insight into the symptoms of a stroke, and the story of a patient who successfully recovered from a stroke as a result of rapid diagnosis and treatment.</p>
]]></content:encoded>
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		<title>Health Trainers</title>
		<link>http://www.gasstreetworks.com/video/health-trainers/</link>
		<comments>http://www.gasstreetworks.com/video/health-trainers/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:02:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_WP/?p=142</guid>
		<description><![CDATA[Health Trainers are people drawn from local communities who understand the day-to-day concerns and experiences of the people they are supporting. They are trained and accredited by the NHS to equip them with the skills to help local citizens to make the changes they want to their health. Derbyshire County PCT are one of the [...]]]></description>
			<content:encoded><![CDATA[<p>Health Trainers are people drawn from local communities who understand the day-to-day concerns and experiences of the people they are supporting. They are trained and accredited by the NHS to equip them with the skills to help local citizens to make the changes they want to their health.</p>
<p>Derbyshire County PCT are one of the national leaders in health training, and the organisation commissioned Gas Street Works to produce a film which powerfully showcased the real changes and benefits that were being made to the lives of local people.</p>
]]></content:encoded>
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		<title>Living Well, Living Longer</title>
		<link>http://www.gasstreetworks.com/video/living-well-living-longer/</link>
		<comments>http://www.gasstreetworks.com/video/living-well-living-longer/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:25:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video Production]]></category>
		<category><![CDATA[Health]]></category>

		<guid isPermaLink="false">http://192.168.1.99/GSW_WP/?p=145</guid>
		<description><![CDATA[Last year NHS South Birmingham published its new five year commissioning strategy, entitled ‘Living Well, Living Longer’. This ambitious plan has been designed to put everything in place to deliver a world class service – systems, buildings, finance, clinicians, administrators and all the other things that go to make up a successful healthcare system. Engaging [...]]]></description>
			<content:encoded><![CDATA[<p>Last year NHS South Birmingham published its new five year commissioning strategy, entitled ‘Living Well, Living Longer’. This ambitious plan has been designed to put everything in place to deliver a world class service – systems, buildings, finance, clinicians, administrators and all the other things that go to make up a successful healthcare system.</p>
<p>Engaging members of the public and key stakeholders with the strategy was crucial, so NHS South Birmingham commissioned Gas Street Works to produce a DVD which brought to life the key messages through the language of film. Our challenge was to produce a lively précis which truly complemented the printed strategy document.</p>
<p>The strategy document clearly outlined 10 priority areas including ‘Reducing premature death’, ‘Maternity services’, ‘Children’s health and wellbeing’, ‘Urgent care’, ‘End of Life Care’ and ‘Mental health’. So, our approach to the film was to produce a DVD with 10 chapters – one for each priority area. Over 4 filming days, we captured interviews with the Chief Executive and the lead for each area, capturing relevant supporting shots which supplemented their input.</p>
<p>The DVD is now distributed with every printed copy and we also encoded the films for use on the PCT’s website: https://www.sbpct.nhs.uk/NewsandEvents/Media.aspx</p>
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