Gas Street Works

The Highways Agency worked with City & Guilds to create a vocational qualification for its Traffic Officers. To support this we produced a promo to encourage sign up and used testimony to support key messages about benefits of the award.

Before moving into production, we conducted initial research with a sample group to determine resistance to the qualification enabling us to shape messages to tackle these. The result was a 2-minute video demonstrating the positive impact that the award has had on those who have completed it.

It was also used to launch the national awards ceremony in March 2008.

Back to gallery