Gas Street Works

Last year NHS South Birmingham published its new five year commissioning strategy, entitled ‘Living Well, Living Longer’. This ambitious plan has been designed to put everything in place to deliver a world class service – systems, buildings, finance, clinicians, administrators and all the other things that go to make up a successful healthcare system.

Engaging members of the public and key stakeholders with the strategy was crucial, so NHS South Birmingham commissioned Gas Street Works to produce a DVD which brought to life the key messages through the language of film. Our challenge was to produce a lively précis which truly complemented the printed strategy document.

The strategy document clearly outlined 10 priority areas including ‘Reducing premature death’, ‘Maternity services’, ‘Children’s health and wellbeing’, ‘Urgent care’, ‘End of Life Care’ and ‘Mental health’. So, our approach to the film was to produce a DVD with 10 chapters – one for each priority area. Over 4 filming days, we captured interviews with the Chief Executive and the lead for each area, capturing relevant supporting shots which supplemented their input.

The DVD is now distributed with every printed copy and we also encoded the films for use on the PCT’s website: https://www.sbpct.nhs.uk/NewsandEvents/Media.aspx

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