Gas Street Works

The Health Exchange, as part of a wider initiative to address health inequalities, identified hairdressers, beauticians and barbers as gatekeepers to hard-to-reach ethnic miniorities and lifestyle groups within deprived areas (ie. those that are willing to spend money on their look but equally engage in excessive drinking, unhealthy eating, smoking and drug use).

Working with a small sample group of hairdressers/beauticians, we came up with an engaging creative concept which used animated characters to deliver key health and lifestyle messages. The messages were built into a sample interactions between the characters to demonstrate the kinds of conversations they could have with their customers. We ensured that the film was scripted to communicate information in a way that it could be easily remembered and passed on.

Back to gallery